Experience
I’m a demand generation expert who is passionate about building campaigns that drive measurable growth. How I got to this point is an interesting story. Throughout my career, I’ve always sought opportunities to learn something new. My early career goals were to learn as much as could about marketing from top to bottom. Working with marketing agencies provided my valuable, hands-on experience that helped shaped my all encompassing approach to marketing.
Now? My focus is on generating demand at a high level in a number of different ways. I’ve mastered email marketing, I’ve developed integrated campaigns with complex attribution models, I’ve reduced CAC and increased ROI, I’ve launched products, I’ve accelerated account engagement , and everything in between. In a nutshell, I create sustainable growth for your pipeline.
To create these programs, I love digging into metrics to see what’s working (and what isn’t), testing out new creative, and pivoting quickly if things aren’t performing as planned. I take every loss as a lesson, and that mentality allows me to tell your brand story in a real way that moves people to action.
In totality, my career has spanned everything from lifecycle email programs to CRM setup to multi-channel digital campaigns to Account-Based Marketing campaigns. My sweet spot is a mix of strategy and execution, and having hands-on experience with different disciplines allows me to navigate that seamlessly.
Take a look at my timeline below, and please check out my resume for more details.
