nativeMsg
COMPANY
nativeMsg
OVERVIEW
Marketers, product teams and CX leaders use nativeMsg to build dynamic conversations that sell, support and convert directly inside the messaging apps people already use. It’s a new technology that is not well known but drives results. Think of it as text messaging 2.0.
ROLE
As the Head of Marketing, my role is to own nativeMsg’s marketing function by overseeing brand strategy, digital marketing, website experience, creative operations, and demand generation campaigns.
I’ve partnered cross-functionally with Sales, Product, and executive leadership to develop go-to-market initiatives, optimize the customer journey across the full marketing funnel, and deliver high-impact sales enablement resources.
I’m also actively involved in all public relations output, managing our partnerships with Google, IBM and agency vendors.
RESULTS
– Increased qualified leads and pipeline generation.
– Increased sales efficiencies, resulting in an average close rate of almost 20%
– Increased social media presence (mainly LinkedIn)
– Boosted organic website traffic, increase of 122%
– Optimized a limited marketing budget ($5,000)
Paid Ad Examples
Take a look at some of our highest converting ads
Video Examples
People don’t really know what RCS for Business messaging is, so I decided to show people. Check out the four-part series where people cast their votes and crown RCS messaging king!