What kinds of marketing do I specialize in?

Demand Generation

The key to any successful business is getting new customers into the fold. My demand generation expertise is proven to drive sales pipeline by crafting exceptional end-to-end campaigns and analyzing their performance.

If you need help filling the top, middle or bottom of your funnel, I can help you do that by building brand trust and increasing your lead conversion rate.

Customer Marketing

By focusing on what makes your product special, I can help companies engage with their highest value customers, driving retention and engagement.

I believe your customers are the pulse of your company. By managing relationships with them, analyzing and studying their behaviors, I can craft effective marketing strategies to bring in new customers.

Growth Marketing

I help companies grow in a sustainable and scalable way by combining data-driven strategy with a deep understanding of the customer journey. I love uncovering what drives value for your customers and building programs to attract more.

Using analytics, programmatic marketing, and a multi-channel approach, I can match marketing efforts with business objectives to maximize LTV and forecast growth with confidence.

Account Based Marketing

I specialize in helping companies connect with their most valuable accounts through tailored, high-impact campaigns that drive pipeline growth.

I love making every touchpoint meaningful by focusing on key accounts and what makes them engage. With a focus on campaign performance and a strong growth mindset, I help companies use targeted outreach into excellent customer LTV.

Skills

  • Marketing
  • Software & Tech Stack
  • Marketing Channels
  • Paid Ads
  • Website Development
  • Soft Skills
  • Email platforms
    • Salesforce / Pardot / Marketo
    • HubSpot
    • MailChimp
    • Iterable
    • Klaviyo
  • Zapier
  • Mixpanel
  • Monday
  • Asana
  • Braze
  • Kochava
  • Semrush
  • 6sense
  • Multi-channel campaigns
  • Email
  • Paid Ads
  • Digital out-of-home (billboards, elevator installations, transit screens)
  • Direct Mail
  • Affiliate Marketing
  • Search Engine Marketing
  • Frontend development
  • Wordpress
  • Limited HTML
  • Server installation
  • Gutenberg
  • WPBakery
  • Elementor
  • SEO optimization
  • Content creation
  • Meta Ads
  • Google Ads
  • Budgeting
  • Channel selection and optimization
  • Retargeting
  • Campaign strategy
  • Performance tracking & analytics
  • A/B testing
  • Demand & Lead Generation
  • Growth Marketing
  • Customer Marketing
  • Account Based Marketing
  • Market Research & Strategy
  • Email Marketing Specialist
  • Consultation
  • Collaboration
  • Adaptability
  • Leadership
  • Attention to detail
  • Expert in data storytelling
  • Decision making
  • Team building
  • Digital Strategy
  • Creative thinking
  • Problem solving
  • Project management

Morgan M.
Project Manager

Marigold

“He is analytical and asks the types of questions that need asking. He takes initiative and goes above and beyond on any given task. He’s always eager to learn and will teach himself if no one is able to show him how to do something. And if a colleague needs help, no matter the team, Steve is one of the first to offer up his time.”

Chris S.
Corporate Solutions

ezCater

“It’s rare to work with someone who is incredible at thinking outside the box, willing to go above and beyond to help others, and is a great addition to the team culture. If you have the chance to work with Steve, take it – no questions asked. He will deliver results while coming up with new ways to be an asset to your team.”

Sarah S.
Head of Demand Gen

Marigold

“Steve is an efficient and methodical marketer who knocks out projects – often ahead of schedule – and delivers great results. He is communicative and quick to ask questions or start larger conversations when there are dependencies to address. I would welcome the opportunity to work with Steve on any project.”

If you have any marketing needs and think we might be a good match, let’s have a conversation!