I'm Steve Lys

Marketing Strategist Dedicated to Driving Company Growth & Creating Scalable Campaigns

Hi, I’m Steve! With over a decade of SaaS marketing, RevOps, and consulting experience, I’m a Chicago-based marketer who uses data to solve problems and help organizations build scalable demand generation programs, enhance digital experiences, solve customer pain points, and help enable Sales teams to succeed.

Specialties
Skills
Recommendations
Contact

0+ Years

in Marketing

On-the-ground experience

From agencies to in-house marketing

  • Demand & Lead Generation
  • Growth Marketing
  • Customer Marketing
  • Account Based Marketing
  • Marketing Research & Strategy
  • Campaign Execution
  • Email Marketing Specialist
  • Marketing & Business Consultation

With over 0

clients served

Versatility in
many markets

Different industries = varied skillsets

  • SaaS / B2B / B2C
  • Healthcare & Mental Health
  • FinTech
  • Entertainment
  • Manufacturing
  • Non-profit
  • Real Estate
  • CPG

Generating $0M+

in revenue

Campaigns that produce results

I’ll take revenue streams to the next level

  • KPI crusher
  • Funnel filler
  • Churn reduction
  • Lower CAC
  • Enhance CLV
  • Customer experience & retention
  • Optimize sales processes
  • Operational efficiency

What kinds of marketing do I specialize in?

Demand Generation

The key to any successful business is getting new customers into the fold. My demand generation expertise is proven to drive sales pipeline by crafting exceptional end-to-end campaigns and analyzing their performance.

If you need help filling the top, middle or bottom of your funnel, I can help you do that by building brand trust and increasing your lead conversion rate.

Customer Marketing

By focusing on what makes your product special, I can help companies engage with their highest value customers, driving retention and engagement.

I believe your customers are the pulse of your company. By managing relationships with them, analyzing and studying their behaviors, I can craft effective marketing strategies to bring in new customers.

Growth Marketing

I help companies grow in a sustainable and scalable way by combining data-driven strategy with a deep understanding of the customer journey. I love uncovering what drives value for your customers and building programs to attract more.

Using analytics, programmatic marketing, and a multi-channel approach, I can match marketing efforts with business objectives to maximize LTV and forecast growth with confidence.

Account Based Marketing

I specialize in helping companies connect with their most valuable accounts through tailored, high-impact campaigns that drive pipeline growth.

I love making every touchpoint meaningful by focusing on key accounts and what makes them engage. With a focus on campaign performance and a strong growth mindset, I help companies use targeted outreach into excellent customer LTV.

Skills

  • Marketing
  • Software & Tech Stack
  • Marketing Channels
  • Paid Ads
  • Website Development
  • Soft Skills
  • Email platforms
    • Salesforce / Pardot / Marketo
    • HubSpot
    • MailChimp
    • Iterable
    • Klaviyo
  • ChatGPT & AI implementation
  • Zapier
  • Monday
  • Asana
  • Braze
  • Kochava
  • Semrush
  • 6sense
  • Multi-channel campaigns
  • Email
  • Paid Ads
  • Digital out-of-home (billboards, elevator installations, transit screens)
  • Direct Mail
  • Affiliate Marketing
  • Search Engine Marketing
  • Frontend development
  • Wordpress
  • Limited HTML
  • Server installation
  • Gutenberg
  • WPBakery
  • Elementor
  • SEO optimization
  • Content creation
  • Meta Ads
  • Google Ads
  • Budgeting
  • Channel selection and optimization
  • Retargeting
  • Campaign strategy
  • Performance tracking & analytics
  • A/B testing
  • Demand & Lead Generation
  • Growth Marketing
  • Customer Marketing
  • Account Based Marketing
  • Market Research & Strategy
  • Email Marketing Specialist
  • Consultation
  • Collaboration
  • Adaptability
  • Leadership
  • Attention to detail
  • Expert in data storytelling
  • Decision making
  • Team building
  • Digital Strategy
  • Creative thinking
  • Problem solving
  • Project management

Recommendations

Morgan M.
Project Manager

Marigold

“He is analytical and asks the types of questions that need asking. He takes initiative and goes above and beyond on any given task. He’s always eager to learn and will teach himself if no one is able to show him how to do something. And if a colleague needs help, no matter the team, Steve is one of the first to offer up his time.”

Chris S.
Corporate Solutions

ezCater

“It’s rare to work with someone who is incredible at thinking outside the box, willing to go above and beyond to help others, and is a great addition to the team culture. If you have the chance to work with Steve, take it – no questions asked. He will deliver results while coming up with new ways to be an asset to your team.”

Sarah S.
Head of Demand Gen

Marigold

“Steve is an efficient and methodical marketer who knocks out projects – often ahead of schedule – and delivers great results. He is communicative and quick to ask questions or start larger conversations when there are dependencies to address. I would welcome the opportunity to work with Steve on any project.”

Let’s Talk

If you have any marketing needs and think we might be a good match, let’s have a conversation!

Download my resume
Email me
Check out my LinkedIn